Google Ads For Hotels
Precision PPC Strategies for High-Value Hotel Bookings.
Drive More Direct Bookings with High-Intent Hotel PPC Campaigns
We help hotels and resorts increase direct bookings, reduce reliance on OTAs, and improve occupancy rates using data-driven Google Ads strategies tailored specifically for the hospitality industry.
Whether you’re a boutique hotel, luxury resort, or multi-location property, our hotel-focused PPC campaigns are designed to attract travellers who are ready to book.
Challenges Hotels Face with Online Advertising
Hotels face unique PPC challenges that generic agencies fail to address:
- Heavy dependence on OTAs with high commission fees
- High competition on brand and location keywords
- Seasonal demand fluctuations
- Low conversion rates despite high traffic
- Poor tracking of bookings and revenue
Without a hotel-specific strategy, ad spend gets wasted quickly.
Our Google Ads Strategy for Hotels
We don’t run generic campaigns. We build hotel-focused PPC systems.
🔹 High-Intent Keyword Targeting
- Hotel + location searches
- Brand & competitor keywords
- “Near me” and travel-intent searches
- Date-based & booking-intent terms
🔹 Conversion-Focused Campaign Structure
- Separate campaigns for brand, location, and discovery
- Dedicated landing pages aligned with room types & offers
- Call, location, and booking extensions
🔹 Smart Bidding & Budget Control
- ROAS and conversion-based bidding
- Aggressive bidding during peak seasons
- Cost control during low-demand periods
What Results We Help Hotels Achieve
Our hotel PPC campaigns focus on real business outcomes, not vanity metrics.
✔ Increased direct bookings
✔ Lower cost per booking
✔ Reduced OTA commissions
✔ Higher average booking value
✔ Improved occupancy rates
Platforms & Ad Types We Use
- Google Search Ads (high-intent bookings)
- Google Hotel Ads
- Display & remarketing campaigns
- Performance Max for travel
- Call-only & location-based ads
All campaigns are fully tracked with booking and revenue attribution.
Why Choose PPC Ads Manager for Hotel Advertising?
- Industry-specific PPC expertise
- Transparent reporting & KPIs
- Conversion & revenue-focused approach
- No locked ad accounts — you own everything
- Scalable strategies for single or multi-property hotels
We act as a growth partner, not just an ad manager.
Get a Free Hotel PPC Audit
Want to know how many bookings you’re losing to OTAs?
👉 Get a free hotel Google Ads audit
We’ll analyze your current campaigns and show you how to increase direct bookings.