Generate Qualified Solar Leads with High-Intent Google Ads Campaigns
We help solar companies generate high-quality residential and commercial solar leads, reduce cost per lead (CPL), and scale customer acquisition using Google Ads strategies built specifically for the solar industry.
From rooftop solar installations to large commercial projects, our campaigns focus on homeowners and businesses actively looking to go solar.
Why Google Ads Are Critical for Solar Lead Generation
Solar is a high-intent, high-competition market.
The wrong Google Ads setup leads to wasted spend and unqualified inquiries.
Common challenges solar companies face:
- High CPL with low lead quality
- Fake or non-homeowner leads
- Intense keyword competition
- Poor geographic targeting
- No visibility into which leads convert into installations
Our solar-specific Google Ads approach solves these problems.
Our Google Ads Strategy for Solar Companies
We build lead-generation systems designed for solar sales cycles.
🔹 High-Intent Solar Keyword Targeting
- Solar installation & solar panel keywords
- Cost, subsidy & ROI-based searches
- Residential vs commercial intent separation
- Location-specific homeowner targeting
🔹 Lead Quality–Focused Campaign Structure
- Separate campaigns for residential & commercial solar
- Call and form-based lead campaigns
- Strict negative keyword controls
- Device, location & schedule optimization
🔹 Lead Validation & Conversion Tracking
- Call tracking with quality filters
- Form validation to reduce junk leads
- CRM integration for lead quality feedback
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Continuous optimization based on closed deal
What Results We Drive for Solar Businesses
Our campaigns are optimized for installable leads, not just form fills.
✔ Qualified homeowner & business leads
✔ Lower cost per qualified solar lead
✔ Reduced fake & irrelevant inquiries
✔ Higher lead-to-installation ratio
✔ Scalable growth across locations
Google Ads Formats We Use
- Google Search Ads (primary solar lead driver)
- Call-only ads for high-intent prospects
- Location-based campaigns
- Display & remarketing ads
- Performance Max (used selectively)
All campaigns are tracked with lead quality and sales feedback loops.
Solar Businesses We Work With
We manage Google Ads for:
- Residential solar installers
- Commercial & industrial solar providers
- EPC & renewable energy companies
- Solar financing & leasing firms
- Multi-location solar brands
Each solar business gets a custom Google Ads strategy based on geography, capacity, and goals.
Why Choose PPC Ads Manager for Solar Google Ads?
- Solar-industry PPC specialists
- Strong focus on lead quality & CPL
- Transparent reporting & insights
- No long-term contracts
- You own your ad accounts
We understand that solar growth depends on qualified leads, not volume.
Get a Free Solar Google Ads Audit
Struggling with poor-quality solar leads or rising CPL?
👉 Get a free solar Google Ads audit
We’ll analyze your campaigns, keywords, landing pages, and lead quality — and show you how to generate better solar leads at a lower cost.