Generate High-Quality Buyer & Seller Leads with Real Estate Google Ads
We help real estate businesses generate qualified buyer and seller leads, reduce cost per lead (CPL), and build a consistent property inquiry pipeline using Google Ads strategies designed specifically for real estate.
From residential projects to commercial properties, our campaigns focus on people actively searching to buy, sell, or invest.
Why Google Ads Work for Real Estate
Real estate buyers and sellers search online with strong intent and urgency.
However, many real estate campaigns fail due to:
- High lead volume but poor lead quality
- Rising CPCs in competitive locations
- Irrelevant inquiries and fake leads
- Poor landing page conversion rates
- No tracking of real leads vs junk leads
Our real estate-focused Google Ads approach solves these problems.
Our Google Ads Strategy for Real Estate
We build lead-generation systems, not just ad campaigns.
🔹 High-Intent Keyword Targeting
- Property type + location keywords
- “Buy / sell / invest” intent searches
- Project, builder & locality-based terms
- Long-tail buyer and seller keywords
🔹 Lead Quality–Focused Campaign Structure
- Separate campaigns for buyers, sellers & investors
- Call-only and form-based campaigns
- Location & schedule targeting
- Negative keyword control to eliminate junk traffic
🔹 Conversion Tracking & Lead Filtering
- Call tracking with duration filters
- Form tracking with validation
- CRM & lead-quality feedback integration
- Continuous search term optimization
What Results We Drive for Real Estate Clients
Our focus is on quality leads that convert into deals.
âś” Qualified buyer & seller inquiries
âś” Lower cost per qualified lead
âś” Improved lead-to-site visit ratio
âś” Reduced fake & irrelevant leads
âś” Faster and more predictable deal pipeline
Google Ads Formats We Use
- Google Search Ads (primary lead driver)
- Call-only ads for high-intent inquiries
- Location-based ads for local projects
- Display & remarketing campaigns
- Performance Max (selective use)
All campaigns are optimized for lead quality, not volume.
Real Estate Businesses We Work With
We manage Google Ads for:
- Real estate developers
- Builders & construction companies
- Real estate agents & brokerages
- Commercial property firms
- Rental & leasing businesses
Each client receives a custom strategy based on property type, location, and sales cycle.
Why Choose PPC Ads Manager for Real Estate Google Ads?
- Real estate PPC specialists
- Focus on lead quality & ROI
- Transparent reporting & CPL metrics
- No account ownership lock-ins
- Scalable campaigns across locations
We understand that in real estate, one good lead is worth more than 100 bad ones.
Get a Free Real Estate Google Ads Audit
Struggling with low-quality real estate leads?
👉 Get a free real estate Google Ads audit
We’ll review your campaigns, keywords, landing pages, and lead quality — and show you how to generate better inquiries at a lower cost.