Overview
Nestled in beautiful Newport Beach, California, Little Inn By The Bay is a cozy boutique hotel that prides itself on delivering a welcoming experience to every guest. But like many hotels, they faced challenges getting the word out online and filling their rooms, especially during the slower winter months.
The Challenge
Before working with PPCAdsManager.com, the hotel was struggling with rising ad costs but not seeing many bookings as a result. Winters were particularly tough, with low occupancy dragging down overall profits. They also needed a smarter way to reach travelers not just locally, but in nearby cities like Las Vegas and Phoenix.
Our Approach
Starting in October 2023, we rolled up our sleeves and got to work:
- We launched a combination of Performance Max and Search campaigns designed specifically to attract highly interested travelers and maximize booking revenue.
- The campaigns targeted key areas — both within 50 miles of the hotel and in surrounding cities — to make sure ads reached the right people.
- We set up detailed tracking to monitor all key actions, from bookings to calls and rate checks.
- Optimization was a continual process, with weekly keyword additions, regularly updated negative keywords, and smart bid adjustments.
- We stayed closely connected with the team through weekly calls at the start, then switched to bi-weekly meetings and detailed monthly reports so they always knew how things were progressing.
Results
The impact was almost immediate and sustained:
- Online impressions soared, growing by more than 70%, bringing a flood of fresh eyes to the hotel’s website.
- Conversions nearly doubled, with the conversion rate jumping to over 33% — meaning more visitors turned into bookings or inquiries.
- Average cost per click dropped by nearly 60%, making every advertising dollar go further.
- Cost per conversion shrank dramatically, to just 61 cents on average.
- The “Check Rates” button clicks were up by 99% driving 3X higher revenue from paid advertising (Google Ads).
- Best of all, the hotel experienced strong growth month after month — even in the challenging winter season, occupancy hit an all-time high.
“ Before PPCAdsManager.com, bookings were pretty slow and winters were tough. Once Navneet and the team stepped in, we started seeing a jump in bookings within just a few weeks. The winter season, which had always been quiet, became one of the most profitable we've had in years. The regular check-ins and reports made us feel involved every step of the way. I’m thrilled with the results! ”
— Avni Patel, Manager, Little Inn By The Bay
Why It Worked
This wasn’t just luck — it was a result of thoughtful, ongoing management:
- We adjusted campaigns continuously instead of “set it and forget it.”
- Clear, honest communication kept everyone on the same page.
- Our local and regional targeting ensured ads reached potential guests ready to book.
- Building a true partnership allowed the campaigns to evolve with the hotel’s needs.
See for Yourself
Here’s a snapshot from the Google Ads dashboard showing the impressive gains in impressions, clicks, conversions, and cost savings for Little Inn By The Bay.
Google Ads dashboard showing results for Little Inn By The Bay.
Conclusion
Little Inn By The Bay turned what used to be a tough, slow season into a time of growth and profitability — all thanks to a smart, data-driven approach to Google Ads.
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